Since chocolate milk has such a strong association with children, we want to create a campaign for Borden that makes it so chocolate milk is seen as “cool” and a beverage for teens, young adults, and young professionals to consider reaching for when they’re in need of a drink. 

 

This campaign was a group campaign for my Copy & Visualization class. I designed the creative layouts on this page. We wanted to create a uniform campaign that was centered on a dictionary theme.