Ray-Ban has proved itself as a leading brand in eyewear for decades. By constantly staying relevant in the fashion industry, Ray-Ban combines style along with functionality through their iconic brand of sunglasses.  

 

While most Ray-Ban owner’s use its products for both eye-protection and style, they are not highlighted as being used for outdoor adventures. Other competing brands incorporate this feature into their ads to appeal to an even broader audience of sunglass wearers. 

 

This campaign was for my Copy & Visualization class. I decided to showcase the more outdoor and adventurous side of Ray-Ban.